The newly completed Long March Cultural Digital Art Museum in Guiyang, China, offers an innovative and immersive tribute to one of China’s most significant historical events. Designed by China IPPR International Engineering Co., Ltd., the 53,000-square-metre museum integrates contemporary architecture with advanced technology to narrate the story of the Long March. Its defining feature is the architectural concept of the “Red Ribbon on the Earth,” a symbolic design that reflects both history and harmony with nature.

A Ribbon of History and Modernity

The museum’s design utilises the site’s natural altitude to seamlessly blend the structure into the surrounding mountainous landscape. Two bold, red ribbons drape over the building, symbolising the perseverance and sacrifice of the Long March while ensuring that the architecture harmonises with its environment. These ribbons are crafted using advanced materials and parametric design, allowing them to interact dynamically with natural light, creating a shifting ambiance throughout the day.

This fusion of modern aesthetics and symbolic design reflects the museum’s purpose: honouring the Long March’s historical importance while presenting it through the lens of contemporary art and technology.

Innovative Design and Immersive Spaces The Long March Museum offers a range of immersive digital experiences. Visitors enter through the Star and Fire Plaza, an entry node featuring towering walls and a dramatic, star-shaped torch at its centre. This dynamic space introduces visitors to the museum’s theme, transitioning them from a quiet passage to a dramatic, open plaza.

Inside, six themed performance spaces incorporate cutting-edge technology, such as mechanical theatres and interactive cinemas. These spaces are designed to bring the story of the Long March to life in ways that are both engaging and emotionally resonant.

Sustainability and Integration with Nature

The museum’s design prioritises environmental sustainability by incorporating its large structure into the natural landscape, ensuring minimal ecological disruption. The “Red Ribbon” aesthetic mirrors the contours of the mountains, creating a harmonious relationship between architecture and its surroundings.

Project Details

Architects: China IPPR International Engineering Co., Ltd.
Project Area: 53,000 m²
Completion Year: 2023
Photography: Object Lens
Key Manufacturers: Alucobond, Jincheng, Xinruida
Client: Guizhou Province Cultural Tourism Technology Co., Ltd.
Design Team:
Led by Sun Zonglie, Zhu Yilei, and Li Kai, with contributions from a multidisciplinary team including landscape and lighting consultants.

Why Visit the Long March Museum
The Long March Cultural Digital Art Museum isn’t just an architectural marvel; it’s a deeply symbolic space that bridges the past and the future. With its immersive digital experiences and integration into nature, the museum offers a powerful reflection on the enduring spirit of the Long March. Whether you’re a history enthusiast, an art lover, or an architecture aficionado, the Long March Museum provides a journey into history unlike any other.

Plan your visit to Guiyang to experience this modern masterpiece—a red ribbon that ties together the threads of heritage, art, and innovation.